Business Plan: Rainbow Steamboat
Detail of Business
Rainbow Steamboat is a Franchising company and there are three outlets in Danga Bay, Tampoi and Bukit Indah, Johor Bahru. It is a special concept as the steamboat ingredients are imported from Japan. Our company name is Rainbow Steamboat because the rainbow’s seven colour means, happiness, family relationship, love and relationship, friendship, peace, joy and relationship.
Personal Details
This franchise is a partnership between Yim Kian Zhong worked as CEO at Kinsahi Company, Ong Kenn Hong and Chong Liang Wai are worked as chef in Japan and Koo Ming Zhi as a manager at DON Sushi.
Personnel
To run our business, we will need to employ about 20 workers. These workers range from a 3 branch managers, accountants, waiters, to run a business.
Product/Service
In our shop, we will be selling steamboats from Japan, ramen, salmon and Japanese snacks.
Market
Our customers are teenagers and young adults. These customers will be interested in Japanese food.
Marketing
We will promote our product by news paper, flyers and special promotional packs.
Premise/Machinery/Vehicles
Our shop will be located at Danga Bay, Tampoi and Bukit Indah. We have chosen this location because it has a high customer turn over.
Objectives
We hope to provide a different dining experience for Japanese food lovers.
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