How Will You Promote/advertise Your Business

1.2 Advertising and Promotion Strategy

Micro Car Sensor Controller (MCSC) is our company name. The logo of our company is as at the below. The most important thing we are going to do is we will go to register the copyright of our product and company immediately; in order to avoid any civil cases occurs. Our target market will be all car drivers who are 21 years old and above. We must make sure that they are able to afford it and believe in our product, so something need to be done to build our company brand image and brand loyalty.

There are some marketing mix can be used to promote our product which are Advertising, Personal Selling, Sales Promotion and Public Relations. Advertising refers to any paid form of non-personal presentation by an Identified Sponsor. We will choose radio and television to advertise our products, Car Remote Controller (CRC). It is because television is really effective and efficient. Even it is expensive to use Television advertisement, it can spread our message to wide audience directly. We found that the advantage of using radio advertisement is very amazing. Most of the drivers used to listen to the radio while they are driving, so we believe that they will be surprising when listen to our product. Moreover, we will also use another way to promote our product such as Internet and newspaper advertisements. These two ways are very cheap and if we talk about Internet, it can be spread effectively. For example, the introduction of our product can be spread easily to the worldwide through Internet. Besides, we can upload the trial video which has a brief introduction includes demonstration about CRC.

Personal Selling is talking about personal presentations by a firm’s sales force. Most probably, we will hire salesperson to explain and send our product message to customer in order to push up our sales target. Of course they will get their basic payment and commission on every product they sold. Sales Promotion refers to short-term incentives to encourage sales. We will give 20% discount for our first 50 customers who make the order from us.

Public Relations talks about building good relations with various publics by obtaining favorable unpaid publicity. We will give our company sponsorship to any sport event such as football match. Actually, we have planned to give sponsorship to NASCAR or F1 race. However, we do not have enough capital to do so. Therefore, sponsoring football match will be our first public relationship. Our company will give the users 1 year warranty. We will provide all the CRC users free customer service to install and download the program. We will also upgrade the controller system to all CRC users for free as extra customer service.

There are other services we will provide to our customers which is we will give our customers a several color for our customer to choose for the whole body of CRC. Our company will also give advices which are free of charge to all car drivers about the manual and auto mode on the Car Remote Controller (CRC).